01 · Records and state owned
Aggregate behavioral analytics and session evidence.
Fullstory
Fullstory
Curated major addition platform in digital experience intelligence with material relevance to the Marcom operating stack and a first-party developer surface.
Analytics, SEO & experimentationSystem of intelligenceExtensible SaaS
Concrete capability record
Data, retrieval, actions, identity, and operating limits
A field-by-field summary of what the reviewed first-party references actually support. Publisher update dates and BYO-UI review dates are shown separately below.
02 · Data you can retrieve
Aggregate behavioral analytics and session evidence.
03 · Actions and write paths
Objects created during a session cannot be saved programmatically according to the cited FAQ.
04 · Authentication and permissions
OAuth StoryAI and an administrator toggle are required; some fine-grained-access organizations are excluded.
05 · Monitoring, approval, and recovery
Consequential writes should require explicit review; use vendor confirmation controls where available. StoryAI/admin enablement required; fine-grained-access organizations may be excluded; programmatic persistence is limited.
06 · Gaps and implementation limits
StoryAI/admin enablement required; fine-grained-access organizations may be excluded; programmatic persistence is limited.
Agent access
MCP and adjacent posture
Verified first-party provider MCPFullstory-hosted analytics MCPBeta / Early Access
Role: provider
Read scope: Aggregate behavioral analytics and session evidence.
Write scope: Objects created during a session cannot be saved programmatically according to the cited FAQ.
Authentication: OAuth
Approval boundary: Consequential writes should require explicit review; use vendor confirmation controls where available.
Protocol does not erase product boundaries.
Confirm the current tool catalog, plan, region, scopes, rate limits, terms, and write behavior before implementation.
Editorial assessment
Access-maturity dimensions
A comparative architecture lens—not a quality score, market ranking, or buying recommendation. Scale: 1–5.
Data access4
Action access4
Event access1
Identity4
Governance4
Agent access3
UI extensibility4
Portability3
Observability3
Documentation4
Proposed interfaces
What customers could build on top.
These are design proposals derived from documented access—not claims that Fullstory ships these experiences.
Single-platform patterns
- Session-friction and conversion-diagnostic cockpit
- Executive insight brief
- Experiment review board
- Anomaly investigation room
Multi-platform compositions
- Fullstory + warehouse or semantic layer: executive insight brief
- Fullstory + CRM or lifecycle platform + work-management system: cross-system decision workspace
Evidence and dates
First-party references, with publisher and review dates separated
“Publisher updated” is shown only when the page exposes an update date. “BYO-UI reviewed” records when this research checked the reference. A missing publisher date is reported as missing—not replaced with the review date.
4 recorded sources
MCP / agent-role validationRepresentative source
https://developer.fullstory.com/mcp/faq/ ↗Official developer documentation confirms a beta OAuth MCP for aggregate behavioral analytics and session evidence.
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 10, 2026
Targeted first-party MCP/agent-role review; broader API inventory retained
APISource inventory
https://developer.fullstory.com/server/v2/getting-started/ ↗First-party API reference or API overview recorded for this platform.
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 10, 2026
Inventory source: structurally normalized; content was not individually reopened in this pass.
Developer docsSource inventory
https://developer.fullstory.com/ ↗First-party developer documentation or platform overview.
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 10, 2026
Inventory source: structurally normalized; content was not individually reopened in this pass.
HomepageSource inventory
https://www.fullstory.com/ ↗First-party product homepage used to confirm product identity and current positioning.
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 10, 2026
Inventory source: structurally normalized; content was not individually reopened in this pass.
Verified fact
Tied to the representative first-party source or targeted access review.
Source inventory
Official links recorded for deeper research but not necessarily reopened endpoint by endpoint.
Editorial assessment
System role, maturity interpretation, and architectural boundary.
Proposed design
Interface patterns and compositions—not vendor product claims.